Children of God Relief Fund (AFGG IF 2012 Grant Recipient)

Organization’s Geographic Region of Focus: Kenya

Alliance Areas of Concern:  Health, Education, Environment, Poverty

Challenges: New laboratory facility with increased capacity also generates increased expenses.  These expenses in turn reduce net revenue that is used to support the organization’s primary program services, e.g., serving 4,300 children infected or affected by HIV/AIDS plus thousands of family members.

Solution: Create a marketing plan and advertising campaign to find the best opportunities to use the new laboratory’s increased capacity to fill the unmet needs for HIV/AIDS and TB testing in Nairobi and surrounding communities.

Excerpted from the Proposal:

“COGRF is the United States Board that supports the Children of God Relief Institute (COGRI), the implementing organization that manages Nyumbani. which means “home” in Swahili.  The mission of COGRI is to provide quality holistic care to HIV infected and affected children, families and communities in a sustainable manner.

Nyumbani Diagnostic Laboratory (NDL) was established to assure that the children’s treatment was driven by reliable information about their medical status.  First built in 1998, the NDL provides HIV/AIDS and TB diagnostic testing for the Nyumbani community, plus local hospitals, clinics, and walk-in clients. Driven by mission more than profit, the NDL sped up the time to get test results, reduced costs, and created an income stream for other Nyumbani programs.

“In 2011, a new laboratory opened that tripled the size and capability of the old laboratory. Operating expenses of the larger laboratory have reduced the profit which can be transferred to the support Nyumbani. A marketing plan and advertising are needed to find the best opportunities to use the NDL’s increased capacity to fill the unmet needs for HIV/AIDS and TB testing in Nairobi and surrounding communities and to achieve three objectives:

1. To expand the market for NDL and maximize its potential as a profit center

2. To expand access to and availability of quality low cost laboratory services and testing for HIV/AIDS, TB and related conditions to improve disease prevention, treatment, and control,

3. To train an “understudy” Kenyan Nyumbani employee to conduct similar studies and strategy development for other Nyumbani sustainability initiatives, to manage implementation of the NDL marketing plan and strategy, and to oversee future product development for Nyumbani.”

For more information about Children of God Relief Fund.


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Proud to announce our newest partner


Leonard Kaplan’s creation of the Alliance for Global Good was the expression of his passionate philanthropy.  It’s also the logical outgrowth of all that came before it.  Together with his wife and philanthropic partner Tobee, and through a family foundation later renamed TOLEO, they gave unselfishly of resources and time to improve their community and the world for more than twenty-five years.

Tobee & Leonard Kaplan

Tobee & Leonard Kaplan

The Alliance’s focus on five areas of giving—health, education, environment, poverty, and world relations—is mirrored in Leonard’s past.  He has made major gifts to Duke University Medical Center and the Duke Comprehensive Cancer and Heart Centers, to the Lineberger Cancer Center at UNC Chapel Hill, to the Cardiac Rehabilitation program at Moses Cone Hospital, and had a leadership position at the Greensboro Cardiac Rehabilitation Program.  In 2004, Leonard and Tobee built the new building for the Women’s Resource Center in Greensboro. He created scholarships for residents of Guilford County to attend North Carolina colleges and universities, and was a founding donor of Elon University Law School.  Critically, in partnership with the Kellogg Foundation, Leonard helped create the Center for Organizational Leadership, a philanthropic studies program (which was one of first nationally to educate non-profit executives).

“Everyone wants to leave something to their grandchildren.”

“The money won’t matter if the world they live in is so far gone,” Kaplan says. “The opportunity now is to take some of what might become their inheritance, and use it soon to make the world a better place.”

Addressing poverty, Leonard made possible the building of two houses for Habitat for Humanity, and by providing food for hungry people both close to home in Greensboro, and as far abroad as the former Soviet Union.   The Kaplans were staunch supporters of Trickle Up, which provides grant financing to women in the developing world who want to start their own microenterprise.

Leonard gave not only of his wealth, but also of his time and expertise, taking on leadership positions in many organizations and campaigns such as the Greater Greensboro United Way DeToqueville Society, and as a Core Member of ACTION Greensboro, a nonprofit dedicated to improving public education, revitalization of downtown Greensboro, and leveraging economic development.

Active in their community of faith, the Kaplans built a new building for the Greensboro Jewish Federation, and for the Hillel youth organization at U.N.C., Chapel Hill.  He served on the board of the Jewish Foundation of Greensboro, and on that of the national Hillel organization, and was a founder of Camp Ramah Darom.

Viewing giving as a responsibility of affluence, Leonard led by example, and encouraged others to do the same.  He created Wealth & Giving, an educational program designed to inspire the largest wealth holders in this country to be more generous.  The Alliance continues that work by promoting and providing donors with opportunities for effective and efficient giving.

Read more about the Five Guiding Principles.